The escalation of gun violence in our communities was evidenced most recently in the tragedy at the elementary school in Newtown, Connecticut. While such events receive intense media coverage in the immediate aftermath, this disturbing trend typically slips from the attention of both the public and policy makers—until another horrific event occurs. We are not powerless. If the full strength of our profession’s creativity can be harnessed to clarify and give form to this subject, we may be able to command the attention of the public and to help effect a solution. As a community of designers, through AIGA, we can amplify our voices.
AIGA encourages you to participate in a campaign for change by submitting a nonpartisan public-awareness poster to the “End Gun Violence” project.
The purpose here is to take action, rather than remain passive observers. We call upon our fellow members to participate in a nonpartisan effort focused on this critical social issue. As a profession, we have a responsibility to address the things that matter. We have the ability to do real and lasting good.
Like the “Get Out the Vote” campaigns, the primary vehicle will be this open, online collection of members’ designs bearing the AIGA campaign identity, where we encourage visitors to download a PDF version to print and post, or an image to share on social media.
There is no single message—the power of the “End Gun Violence” campaign is in the collection of our voices. Visuals and text must be nonpartisan, supporting the simple premise that gun violence is detrimental to the life of our communities. Any AIGA member is entitled to post designs in the gallery.
AIGA encourages members to seize the initiative in activating our community on issues that matter in a constructive, non-partisan and persuasive manner. These efforts reinforce the power of the design community and the relevance of their creative talents.
To participate, download the design brief to create your poster and submit your entry.
Any questions? aigaegv@gmail.com
By downloading this poster, you agree to use it in its entirety, unaltered and not for commercial purposes of any kind; any reproduction of it must include full credit to the designer and AIGA: End Gun Violence. Any variation from this policy must be documented in writing from the designer and AIGA.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
AIGA: End Gun Violence campaign initiated by John Clark of Looking and Ric Grefé, AIGA
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